Customization Is The Future King Of Marketing

Yesterday my colleague, Monica E. Oss, took a brief look at the impending “disappearance” of the internet, and the slow rise of the Internet of Things (IoT) in the health care space (see ‘The Internet Will Disappear’). Like any emerging technology, the first question for sensor-enabled devices is, how fast will the adoption occur? (We haven’t had much trouble with GPS in our phones and E-ZPass in our cars…)

The bigger question is – how will this seamless technology change the way we market to consumers? Will marketing, once reported as dead and revived due to the Internet . . .