America’s Top Hospitals Behind the Curve in Web Marketing

OPEN MINDS Weekly News Wire Strategic Health Care News Despite the fact that over 160 millions Americans sought medical information on-line in 2007, 63% of America’s top 19 hospitals have little on-line presence beyond having a web site. About 37% of the hospitals had received numerous negative reviews of their medical services in other on-line outlets. Of hospitals with an on-line presence, 37% hosted a blog, and 47% hosted a podcast. These are findings of a report entitled “America’s Hospitals and Online Marketing: Do They Get It?” by Oneupweb. The researchers analyzed the on . . .