About 20% of On-Line Donations at Network for Good Are Recurring & Scheduled
OPEN MINDS Weekly News Wire Social Services Network for Good, a web site that facilitates on-line donations to non-profit charities, said that about 20% of all donations through its site are recurring donations. Givers prefer the convenience of a regular donation—similar to paying a bill on-line—that divides a larger gift over time and requires less work than a once or twice a year donation. Network for Good recommended that non-profit organizations focus on recurring donations as a key part of fundraising strategies by offering the option every time a donor enters a gift amount . . .
