Doc Shop Helps Consumers Quickly Meet & Select Primary Care Physicians

OPEN MINDS Weekly News Wire Strategic Health Care News Doc Shop, a new program launched by Texas Health Harris Methodist Hospital Hurst-Euless-Bedford, borrows the “speed dating” model to help consumers meet physicians—not for dates—but to select primary care providers in a short period of time. For a Doc Shop event, each physician sits at a table. Potential patients talk to a physician for about five minutes. At a pre-arranged signal from the organizers, the potential patients switch to talk to a new physician. The Doc Shop events augment physicians’ more traditional marketing efforts such as . . .