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Weekly News Wire | June 29, 2009

Pfizer Launches New Customizable Behavioral Support Plan for Toviaz Users

OPEN MINDS Weekly News Wire Strategic Health Care News On June 2, 2009, Pfizer announced the availability of Toviaz, a once-daily prescription treatment for people with symptoms of overactive bladder, and the YourWay plan, a 12-week customizable behavioral support plan. Pfizer developed the plan based on published literature, current clinical practice norms, and guidance from experts in adherence, behavioral change, and patient communication. Pfizer also sought input from end users of the program: patients, nurse practitioners, physician assistants, primary care clinicians, and specialists. The support plan is a free program designed to encourage and empower people to become . . .

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