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80% of U.S. Physicians Visit Web Sites for Providing Health Care Resource Information

OPEN MINDS Weekly News Wire Strategic Health Care News During the first quarter of 2010, about 81% of physicians on-line visited web sites designed for health care professionals, such as Medscape. About half of physicians visited web sites related to pharmaceutical information or support. About 67% of physicians visited professional association web sites, and about 75% visited general health content web sites, such as WebMD. These were the findings of a report, titled “comScore/ImpactRx Physician Behavioral Measurement,” released by comScore. The researchers analyzed the on-line behaviors of a group of physicians who agreed to have their web . . .

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