41% Of Patients Use Social Media To Choose Health Care Provider Organizations

Social media influences consumer choices among potential health care provider organizations—hospitals, medical facilities, and physicians. In a recent consumer survey, about 41% of patients said consumer comments posted on social media web sites such as Facebook, Twitter, YouTube, and online forums would affect their choice of health care provider organizations. About 45% said that comments on social media would affect their decision to get a second opinion; 34% said comments would influence their decision to take certain medications; and 32% said comments would influence their choice of health plan. These are findings of “Social Media ‘Likes’ Healthcare; From Marketing . . .