Tool to Guide Hospital Smartphone Marketing Strategy Launched by CPM Marketing

CPM Marketing Group, Inc. recently released a tool to guide hospitals seeking to use smartphone-based marketing and mobile health support campaigns. By using the tool, actually a “smartphone owner identification” predictive model, hospitals can learn what segment of their target patient population uses smartphones, what percentage use their devices for health care activities, their likelihood to use health-related mobile applications, and their willingness to pay for health-related applications.  Traditional marketing lists lack specifics about the type of phone a consumer uses, and therefore may not be helpful to hospitals wishing to develop apps and other smartphone-based . . .