Smoking Cessation Market Projected to Reach $2.3 Billion by 2010

June 18, 2007 Smoking Cessation Market Projected to Reach $2.3 Billion by 2010 By 2010, the smoking cessation and addiction treatment market will reach $2.3 billion in value, more than double its 2005 value of $1.1 billion. The key growth drivers will be health agencies’ worldwide interest in smoking cessation and the approximately 1.4 billion smokers worldwide. Pfizer’s Chantix smoking cessation treatment is projected to acquire the largest market share and displace Zyban as the smoking cessation treatment of choice. These projections are included in a market report, “Smoking Cessation and Addiction Treatments: A World . . .