Are You Using Smartphones?

January 17, 2012
It is always a bit jarring to read a headline like my previous piece – If You Can Be Replaced by a Smartphone, You Will Be all members. But new research shows that the mobile market for wellness applications will grow from $120 million in 2010 to over $400 million by 2016 (see Smartphone Wellness Application Market Value To Triple by 2016 ). In fact, annual downloads for these types of apps is expected to top one billion by 2016.

To give some perspective on the current smartphone growth, between 2010 and 2015, mobile health (mHealth) users are expected . . .