For Apps, Consumers Are In

June 16, 2012
When it comes to health care functions facilitated by smartphones, the divide in perception and preference is on the increase. Sixty percent of consumers using mHealth services say they've already replaced some visits to health care professionals using mobile interventions. And, use of mobile health applications is on the increase (see By 2015, 500 Million Will Use Mobile Health Applications and 17% of Americans Use Cell Phones to Find Health Information ).

The view of physicians is quite different. "Only 27% encourage patients to use mHealth applications in order to become more active in managing their health . . .