Most (Almost All) Organizations Need A CMO

Do these circumstances describe your organization?

You have a very large, unrestricted endowment
or

You have guaranteed sources of future funding for what you do
or

You have no competition for your current sources of revenue
or

You are in a market with little change in either financing or service delivery

If not, you need a CMO. Chief marketing officer? This is the person in your organization responsible for "top line" – the organization's revenues and income.

As health and human services move from a "utility" model to a "competitive market model," marketing becomes a key ingredient in success. The . . .