The Two Marketing Rules That Matter
December 2, 2011 Competition in the health and human service market has become the norm. Whether you’re a manager with a care management program competing for contracts, a health plan competing for members, a service provider organization competing for referrals, or a professional looking for new patients, your team’s marketing plan and marketing management skills will determine your relative success (or failure) in this competitive market. If you don’t think your executive team’s marketing IQ is that great, you’re in luck. The "average" organizational marketing IQ in the health and human service field is pretty . . .
