Marketing Is Dead! Long Live Marketing!

"Traditional marketing — including advertising, public relations, branding and corporate communications — is dead." For me, that quote — from a recent blog by Bill Lee on Harvard Business Review, Marketing Is Dead – presents a challenge to the many executives of health and human service organizations that are just launching marketing programs. Mr. Lee's point is that the old tactics don't apply — and that new thinking (and a new tactical paradigm) are the keys to successful marketing.

Mr. Lee links the new paradigm to three developments; Buyers aren’t paying attention to traditional marketing efforts; CEOs no longer see the investment . . .