CalMHSA Stigma Reduction Campaign Results In Projected 36:1 ROI From New Tax Collection

California’s mental health stigma reduction effort has an estimated return on investment (ROI) to the state of $36 in higher tax collections for each $1 invested. The estimated ROI accounts for the higher likelihood that people with psychological distress will seek mental health treatment after exposure to the stigma reduction campaign, and that a percentage of those who seek treatment while unemployed will later gain employment.  A survey of adults with psychological distress found that after the campaign started, 22% more sought treatment than during the year before the campaign began. Some of those who sought treatment were able . . .