56% Of Non-Profit Organizations Plan To Test A Digital Content Marketing Strategy

About 56% of non-profit organizations are planning to try a digital content marketing strategy. About 60% have at least one staff member dedicated to online or digital strategy, and about 52% have a team of at least two to five people. Non-profit organizations are spending about 10% to 20% of their overall fundraising budget for digital strategy next year. Content marketing, inbound marketing, and conversion rate optimization (CRO) are more likely to be tested in 2016.

Social service organizations, community or hospital, and hospital foundations are less likely to have a digital strategy staff than non-profit organizations . . .