Humana Launches New ‘Conviva’ Brand For Its Health Clinics & Physician Practices

On February 7, 2018, Humana announced that it will launch a new brand called "Conviva" for its health clinics and related physician practices. The new brand will launch in Central and South Florida, and Texas.

According to a Humana representative, the new physician group and care solutions provider brand is part of an initiative to build a new health care model that will combine the best practices delivered daily in Humana's Florida and Texas medical centers. The new model will focus on enhancing both the consumer and physician experience. To form Conviva, Humana will merge four subsidiaries:

CAC-Florida . . .