How To Develop A Successful Marketing Plan: The OPEN MINDS Guide To Marketing Strategy

Not every health and human service organization needs a marketing plan. If you can say that any of the following scenarios are true for your organization, then marketing really doesn't matter to you:

You have a very large unrestricted endowment

You have guaranteed sources of future funding for what you do

You have no competition for your current sources of revenue

You are financially successful in a market with little change in either financing or service delivery

However, if these scenarios don't apply to your organization (which I suspect is most, if not all, provider organizations serving complex . . .