Direct Primary Care Provider Organization Paladina Health Rebrands As Everside Health

Paladina Health, which provides direct primary care, rebranded as Everside Health. Paladina Health acquired Activate Healthcare in January 2019 and recently completed the acquisition of Healthstat. The three advanced direct primary care organizations had operated under separate names, but they now are combined as one national, integrated company with the name Everside Health.

The complete rollout of the new name and brand identity is expected in the first quarter of 2021. The name Everside Health was chosen to portray the nature of the relationship between the company and its consumers, and health care providers and their consumers with the goal . . .