Market Intel & Those Big Decisions

This week, my friend sent me an article—Management Is Much More Than a Science—published in Harvard Business Review a few years ago. The authors pose two questions—is it true that management is a science? And is it right to equate intellectual rigor with data analysis? They maintain that the answer to these two questions is "no." I would disagree.

I think there is generally too little rigor and too little data used to make strategic and management decisions in health and human service—though most executive teams would argue to the contrary. What I've seen is . . .