Wyoming Planning A Media Campaign For Its 988 Launch

The Wyoming Department of Health (DOH) is preparing to launch the new 988 Suicide and Crisis Lifeline in Wyoming (988 Lifeline) the week of September 4, 2022 - and planning a state-level media campaign to promote its use. Wyoming currently has two provider organizations certified by the National Suicide Prevention Lifeline: Central Wyoming Community Counseling and the Wyoming Lifeline. Both organizations will be working collaboratively to accept 988 calls.

This campaign includes account management, campaign planning and creative production, media buying and placement, and evaluation for federal reporting and quality improvement. Although national-level assets and brand standards for 988 . . .