At last count, 40 million American adults have turned to ChatGPT for health care advice. Of these, 44% said they use the AI tool to “learn about treatment options”—according to a new analysis, 40 Million People Turn To ChatGPT For Health Care.

For provider organizations that rely on referrals to fill their programs and make their…

Getting referrals for new consumers—health plans, clinicians, judges, care managers, family members, or consumers themselves—used to be a simple process. Among other tactics, staff members met with referral sources face to face; bought advertising and mailed brochures; spoke at conferences; and published papers.

But the business of referral generation and how consumers (and others) find…

“Marketing” has not always been treated as a strategic priority at health and human service provider organizations. Many executives have historically limited marketing to supporting referrals and revenue, rather than viewing it as a core component of organizational strategy.

That approach is becoming harder to sustain in the face of two forces—organizational strategy is incomplete…

When used effectively, online marketing is one of the most efficient ways for provider organizations to reach their audiences—whether that’s donors, payers, referral sources, consumers, prospective employees, or community stakeholders. But in today’s market, getting the most out of online marketing means moving past simply reaching that audience directly (e.g., websites, search engines, email, and…