How To Be ‘Digitally Visible’ & Get More Referrals In The AI Age

Getting referrals for new consumers—health plans, clinicians, judges, care managers, family members, or consumers themselves—used to be a simple process. Among other tactics, staff members met with referral sources face to face; bought advertising and mailed brochures; spoke at conferences; and published papers.

But the business of referral generation and how consumers (and others) find out about your services and whether to use them has changed. Now, having a digital presence—a social media presence and a good website—is critical. Seventy-two percent of consumers say their health care journey starts with a Google search (see Your . . .