
OPEN MINDS Management Newsletter
Understand new business models and pick up the latest management best practices in our monthly how-to guides on trending issues. Knowing the market–and knowing how to manage your way to success it that market–are two different issues. For thirty years, we have written "how to" guides on management practices–guides with our field-tested models developed by our senior advisors and case studies that illustrate the challenges and tips for success.
By Monica E. Oss, Chief Executive Officer
If I’m looking for “depression treatment” and do a search on Google, the top three organizations that come up (in paid advertising) are SuccessTMS, NeuroSpa Therapy Centers, and Sheppard Pratt. Followed by Mayo Clinic, Cleveland Clinic, and McLean hospital in the unpaid search results. (And I also get three local organizations—based on geotargeting—near my home…
Read MoreBy Market Intelligence Team
More virtual health care services has meant more virtual referrals. When the pandemic lockdown provisions started two years ago, many health and human service provider organizations had to make a quick pivot from feet-on-the-street referral generation to going digital. My colleagues, Richard Louis, vice president – western division, and Tim Snyder, the chief marketing officer…
Read MoreBy Monica E. Oss, Chief Executive Officer
Consumers embraced telehealth in the last two years—with relaxed regulations, Medicare beneficiaries alone increased behavioral health specialist visit usage more than 3,000% in 2020 (see Medicare Saw Telehealth Use Grow More than 6,000% During Covid-19). And the move has had a positive effect—a national survey of clinical professionals found that of those responding, 80% reported…
Read MoreBy Monica E. Oss, Chief Executive Officer
Technology is being integrated into all areas of health care across virtual and hybrid models, and in digital marketing. With telehealth making health care more accessible, there is even greater competition for consumers. And consumers are increasingly using online tools to search for health services and find provider organizations that offer services that are convenient…
Read MoreRecent Issues
- Making Strategic Service Line Decisions: When To Add, When To Fix & When To Eliminate The OPEN MINDS Management Newsletter, June 2022
- Planning Growth With Service Line Portfolio Analysis: The OPEN MINDS Management Newsletter, May 2022
- Metrics For Success—The Strategic Technology Framework: The OPEN MINDS Management Newsletter, April 2022
- Connecting Consumers To Services – How To Make Social Media Work: The OPEN MINDS Management Newsletter, March 2022
- How To Develop A Social Supports Service Line: The OPEN MINDS Management Newsletter, February 2022
- How To Improve Your Organization’s Financial Strength: The OPEN MINDS Management Newsletter, January 2022