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How To Develop A Marketing Plan To Drive New Business & Build Competitive Advantage

July 29, 2021

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Developing an effective marketing plan is crucial to helping your organization achieve specific goals and objectives. Being strategic in your approach is the key ingredient to being successful, only implementing what is effective and appropriate for your goals. What is the purpose of your marketing plan? Are your efforts yielding a competitive advantage? Come learn how to build, develop, and evaluate your marketing plan with OPEN MINDS experts.

In this executive web forum round table discussion (July 29th, at 1:00 pm ET), executive attendees will learn:

  • How to develop a marketing plan
  • How to bring in new business
  • How to build a competitive advantage


June 28
8:00 am - 5:00 pm
Event Category:

Featured Speakers

Emily Korns, Vice President, Business Development OPEN MINDS

Emily Korns, MBA, RDN brings nearly 20 years of health care marketing and communications experience to OPEN MINDS. Having started her career as a Program Manager for the Allegheny County Health Department where she developed and delivered behavior change and education programs designed to prevent chronic disease in vulnerable populations throughout greater Pittsburgh, PA, Ms. Korns brings a similar focus on population health, wellness, and nutrition expertise to OPEN MINDS.

John Seymour, EVP, Marketing Services, OPEN MINDS

John Seymour brings a wealth of experience in strategy, development, M&A and marketing in the healthcare, consumer packaged goods and for-profit education industries to OPEN MINDS. Mr. Seymour has deep expertise in market assessment/development and new product launches. Additionally, Mr. Seymour is accomplished in M&A transactions and turn-arounds which he leverages to expand the business footprint, increase revenue and revitalize businesses.

Registration is free and limited to Elite Members of the OPEN MINDS Circle. Contact us at 855-559-6827 or info@openminds.com if you are not currently an elite member and want to join, for access to the webinars, blueprint, and more market intelligence on the specialty health and human services market.

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