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This OPEN MINDS Executive Roundtable was delivered on January 15, 2025, by OPEN MINDS Executive Vice President Rachel Steinmetz and OPEN MINDS Senior Associate Lydia Kerr. They discussed the marketing required to compete in a digital, choice-driven market and how outdated marketing approaches signal misalignment, erode trust, and create competitive risk.

The discussion included how executives can evaluate whether their current marketing and digital presence support strategy or create competitive risk, and how to use external benchmarks to examine how successful technology adoption, digital presence, and innovation are at influencing trust and employer attractiveness.

Executive attendees will:

Understand how . . .

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