Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study

Name: Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study
Start: 2025-10-30T13:00:00-04:00
End: 2025-10-30T14:00:00-04:00

October 30, 2025

1:00 – 2:00 pm ET

In today’s competitive, digital-first health care market, strategic content marketing is not only a communications tactic, but also a core lever of business growth. Health and human service executives aiming to enhance brand equity and generate high-quality referrals must reframe content as a key facet of business development strategies.

During this one-hour live presentation, Renee Stein, Senior Director of Marketing Communications & Business Development at I Am Boundless, Inc., will help executives reposition their thinking around content marketing to frame it as a strategic driver of market influence and organizational growth. She will share how to deploy thought leadership, authentic storytelling, and insight-driven content to cultivate trust, strengthen reputation, and shape stakeholder behavior.

The discussion will also explore how executive visibility, employee advocacy, and interdepartmental collaboration can accelerate content reach and impact, and transform content planning, creation and execution from being what was previously perceived as a promotional tool into a strategic mechanism for achieving business objectives, including support for entering new markets, deepening client relationships, or increasing referral velocity. The session concludes with a hands-on strategic planning exercise, equipping leaders to identify and prioritize high-value content opportunities that align with long-term goals.

Key Takeaways For Executive Leaders:

Understand how content marketing strategically enhances brand positioning and drives measurable referral growth.
Learn to integrate content with business development, client retention, and strategic partnerships.
Identify high-leverage content opportunities that align with organizational imperatives.
Activate cross-functional collaboration to scale content creation and distribution.
Use executive-level KPIs—brand equity, referral growth, and sales enablement—to assess content performance and ROI.

Featured Speakers

Renee Stein, Senior Director of Marketing Communications & Business Development, I Am Boundless, Inc.

Renee Stein is the Senior Director of Marketing Communications and Business Development at I Am Boundless, Inc., where she leads strategic initiatives that elevate brand visibility, drive stakeholder engagement, and support organizational growth. Based in Worthington, Ohio, Renee oversees a cross-functional team that includes outreach managers, marketing, and communications professionals. With a deep commitment to inclusive health care and community-based services, Renee brings both professional expertise and personal advocacy to her role. She is a passionate voice for continued investment in developmental disability services across Ohio. Renee is known for her collaborative leadership style, her ability to translate complex initiatives into compelling narratives, and her dedication to mission-driven storytelling. She has played a central role in initiatives such as launching the inclusive Boundless Health and the organization’s post-merger communications strategy. She reports directly to Chief Strategy Officer Jennifer Riha and is a key contributor to enterprise-wide planning, including data governance, director cohort development, and public affairs.

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