Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study

Name: Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study
Start: 2025-10-30T13:00:00-04:00
End: 2025-10-30T14:00:00-04:00

October 30, 2025

1:00 – 2:00 pm ET

In today’s competitive, digital-first health care market, strategic content marketing is not only a communications tactic, but also a core lever of business growth. Health and human service executives aiming to enhance brand equity and generate high-quality referrals must reframe content as a key facet of business development strategies.

During this one-hour live presentation, Jennifer Riha, Chief Strategy Officer, and Elsa Warren, Director of Communications at I Am Boundless, Inc., will help executives reposition their thinking around content marketing to frame it as a strategic driver of market influence and organizational growth. They will share how to deploy thought leadership, authentic storytelling, and insight-driven content to cultivate trust, strengthen reputation, and shape stakeholder behavior.

The discussion will also explore how executive visibility, employee advocacy, and interdepartmental collaboration can accelerate content reach and impact, and transform content planning, creation and execution from being what was previously perceived as a promotional tool into a strategic mechanism for achieving business objectives, including support for entering new markets, deepening client relationships, or increasing referral velocity. The session concludes with a hands-on strategic planning exercise, equipping leaders to identify and prioritize high-value content opportunities that align with long-term goals.

Key Takeaways For Executive Leaders:

Understand how content marketing strategically enhances brand positioning and drives measurable referral growth.
Learn to integrate content with business development, client retention, and strategic partnerships.
Identify high-leverage content opportunities that align with organizational imperatives.
Activate cross-functional collaboration to scale content creation and distribution.
Use executive-level KPIs—brand equity, referral growth, and sales enablement—to assess content performance and ROI.

Featured Speakers

Jennifer Riha, Chief Strategy Officer, I Am Boundless, Inc.

Jennifer Riha is a long-time health and human services executive with experience leading behavioral health organizations, including intellectual and developmental disability and autism support services, clinical treatment and recovery services, technology and innovation, and business operations. She has served as a national technical assistance provider and is a frequent public speaker across the country in the field of Behavioral Health. Jennifer is also a Certified Futurist, focusing on the future of health and human services in a rapidly changing world. She is a passionate advocate for innovation, quality, and equity in access to care for all people and serves on many state and national taskforces and workgroups as part of her advocacy. Jennifer excels in thinking big and executing strategies that move organizations and people forward to achieve their greatest heights.
Elsa Warren, Director of Communications, I Am Boundless, Inc.

Elsa Warren leads strategies that strengthen brand identity, engage employees, and drive referral growth. She brings a strong background in internal communications and recruitment marketing, with a particular focus on content strategy as a tool for organizational success. Elsa began her career as a marketing copywriter and earned her MBA in Marketing and Leadership & Organizational Behavior from Fisher College of Business in 2018. In her current role, she is passionate about creating clear, meaningful communications that advance the Boundless mission and connect with diverse audiences.

Registration is free and requires an OPEN MINDS Circle account, which you consent to OPEN MINDS creating on your behalf if one does not exist. For access to the full line of market intelligence including executive briefings, industry news, state and organizational profiles, RFPs, and datasets from the specialty health and human services market contact us at 855-559-6827 or info@openminds.com to become an OPEN MINDS member.