Approximately 95% of surveyed individuals said they would be somewhat or very interested in home care services offered by a respected, local senior care community, prior to moving into a community. Nearly 50% of respondents said they would likely engage a respected senior care community to provide in-home services over other options. Specific senior care communities mentioned that offer in-home services included Home Instead (24%), Right at Home (15%), and Senior Helpers (11%). More than 85% of respondents said if a senior care community is already providing an aging loved one with in-home care, it would positively impact the decision to eventually move them into that community.
The researchers concluded that senior living providers can successfully compete with traditional home care companies, based on the results of this survey. Although senior living providers have historically struggled with in-home service delivery, they should consider offering these services to benefit from the in-home care industry.
These findings were presented in survey results from the HomeCare Advocacy Network, as Released at the Senior Living 100 conference in Miami, Florida. HomeCare Advocacy Network conducted an online survey of more than 200 women age 45 and over, who are thought to typically be the primary decision-makers when it comes to caring for aging loved-ones. The goal was to determine the advantages of offering in-home services.
For more information, contact: Mark Goetz, President and Co-Founder, HomeCare Advocacy Network, 3610 North 163rd Plaza, Suite 103, Omaha, Nebraska 68116; 402-965-0737; Email: email@example.com; Website: https://hcanthrive.com/