Industry Bulletins | July 6, 2021
Alkermes Announces Former Professional Baseball Player, CC Sabathia, As Spokesperson For Alcohol Dependence Awareness Campaign
Alkermes, Inc., a subsidiary of Alkermes plc, announced former professional baseball player and World Series champion, CC Sabathia, as a spokesperson for the company's new My Relationship with Alcohol campaign. The campaign is intended to help raise awareness about alcohol dependence and encourage people who are rethinking their relationship with alcohol to reach out to their health care professional.
The My Relationship with Alcohol website aims to help decrease the stigma surrounding alcohol dependence. It provides disease state education resources, personal stories, an interactive questionnaire to help people assess their drinking patterns, and a discussion guide that offers ideas . . .