Blue Cross Blue Shield Of Massachusetts Launches ‘Timeout For Mental Health’ Campaign

Blue Cross Blue Shield of Massachusetts (Blue Cross) recently launched a new initiative, 'Timeout for Mental Health,' aimed at supporting mental well-being as a part of the company's efforts to highlight National Mental Health Awareness Month and support community mental health this month and beyond. The 'Timeout for Mental Health' campaign offers mental health tips to viewers during select Red Sox games airing on New England Sports Network (NESN). The campaign launched in May 2021 and will run through July 30, 2021.

Throughout game broadcasts, Blue Cross' mental health quick tips appear as animated banners on the screen . . .