Blue Shield Of California’s BlueSky Launches ‘New State Of Mind’ Digital Campaign To Support Youth Mental Health & Resilience

Blue Shield of California has teamed up with DoSomething.org, an organization for young people and social change in the nation, to develop a first-of-its-kind mental health guide to help youth cope with stress and anxiety during the COVID-19 pandemic. “New State of Mind” is a unique addition to the resources developed and offered by Blue Shield of California’s BlueSky initiative, a multi-year effort to enhance awareness, advocacy, and access to mental health support for middle and high school students in California and beyond.

This innovative, three-month digital campaign, will include text, email . . .