Upfront Healthcare, an omnichannel communication and health care consumer engagement platform, raised $11.5 million in a Series B funding round. The round was led by new investor Baird Capital and co-led by existing investor LRVHealth, along with participation from series A investors Echo Health Ventures, Nashville Capital Network, Hyde Park Ventures, and Martin Ventures. Upfront has received $21.5 million in financing to date. Upfront intends to use the new funding to accelerate its product development and expand sales and marketing.

Upfront’s Care Traffic Control platform reassures and directs individuals to the most relevant care options within . . .

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