Upfront Healthcare, an omnichannel communication and health care consumer engagement platform, raised $11.5 million in a Series B funding round. The round was led by new investor Baird Capital and co-led by existing investor LRVHealth, along with participation from series A investors Echo Health Ventures, Nashville Capital Network, Hyde Park Ventures, and Martin Ventures. Upfront has received $21.5 million in financing to date. Upfront intends to use the new funding to accelerate its product development and expand sales and marketing.
Upfront’s Care Traffic Control platform reassures and directs individuals to the most relevant care options within the health system. Using advanced analytics, personalized content and strategic calls-to-action, Upfront aligns individuals’ needs with health system resources through a 1:1 digital experience based on deep health care operations and individual engagement experience.
Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Having invested in more than 310 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia, a proactive portfolio operations team and a deep network of relationships, which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co.
This was reported by Upfront on November 17, 2020.
Contact information: Kylie Barrie, Director of Marketing, Upfront, 125 S. Wacker Dr. Suite 470, Chicago, IL 60606; 847-989-8050; Email: kbarrie@upfronthealthcare.com; Website: https://upfronthealthcare.com/
Contact information: Rachel Kern, Media Contact, Baird Capital, 227 West Monroe Street, Suite 2200, Chicago, IL 60606; 414-298-5101; Email: RKern@rwbaird.com; Website: https://www.bairdcapital.com
