A Social Media Strategy For Meeting Consumers Where They Are

Technology is being integrated into all areas of health care across virtual and hybrid models, and in digital marketing. With telehealth making health care more accessible, there is even greater competition for consumers. And consumers are increasingly using online tools to search for health services and find provider organizations that offer services that are convenient and of high quality—particularly among younger populations. In Medicaid, 85% of beneficiaries own a smartphone and 90% receive their behavioral health services online (see The Sustainability Challenge – Capitalizing On Emerging Market Opportunities In Behavioral Health). Many consumers routinely use at least one health app . . .