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Most organizations are thinking about adding new service lines – for all sorts of reasons. Ending the dependence on a single payer is a big one. Increasing revenue by expanding services to current customers is another. And taking advantage of a new market or a new service delivery opportunity, or staying ahead of the demographics of the community are others.

But, deciding on what new service line to offer is not an easy task. And what I have discovered in my work is that most health and human service organizations have more new service line ideas than they have time or . . .

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