This past month, the OPEN MINDS team has been preoccupied with a deceivingly simple question—why measure performance? The straightforward answer is that a strategy for sustainability and success in the turbulent health and human services market depends on having the right data and managing strategy implementation based on market metrics. For sustainability in years ahead, executive leadership in the field will need to base their decisions (and their organization's strategy) around market metrics—and continuous performance management and performance improvement (see
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