Executives in health care organizations need to rethink their change management practices. Change management is no longer a static, structured process because the need to change is no longer driven by a singular event. Rather, market changes are overlapping, simultaneous, and synergistic. The key to change management is clearly communicating the future vision, developing and monitoring the metrics of strategy success, and creating an iterative process that shifts with the market metrics.

But how do we make that change happen? There are emerging best practices for managing change in a market with constant change, but they are different from “change . . .

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