Building An Effective Cross-Platform Marketing Campaign: An 8-Part Framework For Success

Press releases are ubiquitous in marketing departments, but in any information-saturated environment, a press release alone rarely achieves the reach or influence organizations need from a well-run, strategically aligned marketing investment.

To earn that investment and maximize the impact of a message, executives must ensure that a single announcement is translated into a coordinated, cross-platform marketing campaign that can engage audiences where they already are and through the channels they trust and use most.

The following framework outlines how to strategically expand a press release into a cohesive, multichannel campaign.

Start with strategy

Connect to a broader . . .