Clearing The Digital Marketing Hurdle—The Gateway Rehab Experience

Health and human service provider organization marketing teams are slowly shifting from a traditional approach to organizational promotion to one that finally relies, like most consumer-oriented fields in the United States, on shifting to a dedicated online presence and digital marketing strategy. But sometimes, even organizations that think they are ahead of the trend need to adjust to a “curve ball.”

An example of this was when Google, in 2017, embargoed addiction treatment search advertising in the United States after news articles reported fraudulent patient brokering and deceptive marketing practices used by some addiction treatment provider organizations and recovery . . .