Focus On The Value Equation In Marketing

Marketing matters more now than ever as part of a sustainability strategy for health and human service organizations. Why? The health and human service field has, over time, moved from an economic model resembling local utilities to a national competitive model. And, that competition is focused on value to the customer—the payer, the health plan, the consumer, and/or the caregiver, depending on your organization—vs. the quantity of services provided . . .