If innovation is key to surviving the big shift, the other key is making sure that your innovation efforts follow the shifts in financing in the field. In the past two years we have witnessed (but not yet seen) the slow death of FFS reimbursement. The discussion of this change started with the early health care reform discussions of a couple years ago. The mantra was all about the need to “bend the cost curve” (for more on this concept, see What States Are Doing . . .
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