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The way in which specialty health care services have traditionally been delivered—and the entities that deliver them—are being upended in a market characterized by unprecedented consumerism, competition, and technological advancement. And the pandemic and other crises of 2020 have accelerated the change in how health care is delivered and consumed, changing the market for the foreseeable future. Specialty health care provider organizations that want to survive and thrive in the “next normal” must factor intentional service line evaluation and diversification into their strategic planning.

OPEN MINDS Chief Executive Officer Monica E. Oss pointed out, “As the competition for . . .

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