Just about every organizational handbook or TED talk encourages leaders to use data to inform business decisions. It makes perfect sense—instead of working from hunches and historical knowledge of what worked last time, organizations need to use metrics to better define success and progress. The hard part for any organization though is finding what data to measure and how to use it within the company to spur transformation.

“I will start at the very beginning by saying I’m not a guru, but I have smart people around me that allow me to paint a picture that they can . . .

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