Increased demand for “integration”—of care coordination, consumer data, and consumer services—is being driven by consumers and payers. For consumers, it’s a matter of the experience—a single care coordination process, all relevant information in one place, and a connection between basic medical services and specialty care. For payers, it’s a matter of value—improved health status and less inappropriate use of expensive resources. And, the pandemic has certainly shed new light on the consequences of ignoring comorbidities, as Betty Rabinowitz, M.D., FACP, Chief Medical Officer of NextGen Healthcare noted in a conversation at the 2021 . . .

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