Integrated Care, Integrated Marketing — Making Each Tactic Work Together For Better Outcomes

Consumers embraced telehealth in the last two years—with relaxed regulations, Medicare beneficiaries alone increased behavioral health specialist visit usage more than 3,000% in 2020 (see Medicare Saw Telehealth Use Grow More than 6,000% During Covid-19). And the move has had a positive effect—a national survey of clinical professionals found that of those responding, 80% reported clinical effectiveness of treatment to be either unchanged or better with telehealth and 38% indicating it improved care quality (see Telehealth Use Among Behavioral Health Providers). Telehealth is here to stay.

While provider organizations reacted to this emergency move, how . . .