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Your marketing plan – which is your roadmap to success in a competitive market – needs a focused roadmap with all the strategies and tactics that you have linked to specific outcomes (for more this month on that, check out How To Develop A Successful Marketing Plan: The OPEN MINDS Guide On Marketing Strategy). And one of the biggest and most important tactics out there is online marketing.

The essential elements for an online marketing strategy is no longer cutting edge—it’s standard best-practice marketing that leverages the web-based channels that are now used by 290 million consumers in . . .

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