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The future is not just about delivering old services in new ways, but also about repurposing capabilities and looking at ways to extend current expertise and strengths. We saw this happening in many sectors during the COVID-19 pandemic. Uber saw a 75% drop in its ride-hailing service, but the Uber Eats delivery business more than doubled and became the primary revenue driver for the company. We have heard about many breweries that started making hand sanitizer during the pandemic and clothing manufacturers that diversified into mask making. Airlines like Virgin Atlantic, Lufthansa, United, and American Airlines—that had . . .

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