The New Marketing Imperative – Why Marketing Matters To Sustainability

There has been a very pronounced change in the discussion of service management models over the past three years. We’re seeing the development of two health system models in the United States – one for high-cost complex consumers (the 5% using 50% of the resources) and one for the rest of the population (see Five Percent of Americans Responsible for Half of U.S. Health Spending). Which essentially means that there are two very distinct populations for specialist organizations to consider as they plan their marketing strategy for continued sustainability – that 5% and the 95%.

The 5% Market

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