One of my favorite life adages (both personal and professional) comes from Alice in Wonderland author Lewis Carroll: "If you don't know where you are going, any road will get you there." (And the takeoff on his quote by Yogi Berra, "If you don't know where you are going, you'll end up someplace else.")

As an executive team in the health and human services field thinks about strategy and navigates through turbulent market changes, knowing where their organization is and where they want to go is essential. After all, the very definition of strategy—a plan of . . .

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