Plan Your Strategy, Implement Your Plan

Scott Fitzgerald said, “An unread book is just a block of paper.”;I would argue that an unimplemented strategic plan is equally useless.

I’m a big believer in strategic plans—for many reasons. The planning process is an opportunity to coalesce an executive team around a common set of goals and path forward, as well as prepare them for unexpected events. The more a market changes or the more competition there is in the market, the more an organization needs a strategic plan. And if an organization is challenged by this market turbulence—in capital, in timing, in . . .